Creative Director · Visual Artist
Creative direction and visual art.
Visual concepts, image series and creative worlds for brands, spaces and cultural projects, with AI as one production tool.
Selected Work
HANT · XEPE · HAMÍIME
Jaguars & Jewelry
Pacific, 1978
Vintage Party
Animal Print
UNDER GLASS
ROOM 17
Not prompts. Creative direction.
Concept development, art direction, visual production and careful selection, from first reference to final image. AI is one of the production tools, not the practice itself.
Services
Ways to work with me.
Custom Visual Projects
Custom quoteConcept, creative direction and visual production for brands, products and campaigns. I can develop the concept from scratch or execute an existing creative direction.
Start a Project →Print Creation
Custom quoteOriginal artwork made for a space: one piece, several, or a cohesive series, developed from your references to final print-ready files.
Start a Project →Limited Fine Art Prints
Custom quoteSelected works from the series as limited-edition fine-art prints, 25 per size. Shipping charged separately.
Explore prints →Web Design & Development
Custom quoteCustom websites built around a strong visual direction, clear structure and a polished digital experience, from concept and design through implementation.
Start a Project →About
Luis Serrano is a creative director and visual artist. He develops visual concepts and image series for brands, spaces and cultural projects, drawing on a decade in brand and marketing that gives the work its structure and intent. AI is part of the production process, not the whole of it.